For founder Melia Yust wellness and natural medicine had been a way of life, yet after the birth of her daughter, she faced an unexpected challenge, postpartum hives. What began as deep redness across her chest and stomach soon escalated into full-body hives, and doctors dismissed it as a transient hormonal reaction. Determined to find relief without sacrificing breastfeeding and while juggling the demands of a growing business; she explored everything from prescription creams and allergy medications to acupuncture and Chinese medicine. None provided the answer she needed.

Having navigated a lifelong autoimmune condition, Melia developed an intimate understanding of holistic wellness and Ayurvedic medicine. Drawing on this knowledge, she uncovered an ancient formula traditionally used to alleviate inflammatory skin conditions. She decided to try it, and within days, the irritation eased; within a week, the hives had vanished. That breakthrough ignited a decade-long journey of refining and perfecting the formula, transforming it from a personal remedy into an essential part of her wellness practice that restored her skin’s natural balance and radiance.*

And so, krādil was born. More than just a drink, it’s a daily ritual for skin and vitality.* A simple, nourishing powder that blends effortlessly into water.* Proudly female-founded and deeply rooted in nature, krādil is here to help you look and feel your best.*

Melia Yust is a designer, wellness innovator, and mother whose journey into holistic health and plant-based healing spans decades. Based in Montecito, California, she has been a lifelong student of herbal medicine, nutrition, and Ayurvedic practices, blending ancient wisdom with modern wellness. 

Her passion for natural healing and skin health is deeply personal, rooted in her own struggles with autoimmune conditions and various related health challenges. Frustrated with the supplement industry’s lack of intelligently formulated and effective solutions, she dedicated years to researching and refining a product that nourish from within.* This led her to develop krādil, with a mission to provide those she loves with a daily elixir designed to gently restore balance, enhance vitality, and support radiant skin.*

Beyond krādil, Melia is also the founder and lead designer of Montach, a brand of jewelry and luxury goods with a deep reverence for craftsmanship and sustainability. With a background spanning fashion and home styling, merchandising, and floral design, including tenures at GUCCI and Loro Piana, Melia has long been recognized for her clean silhouettes, avant-garde aesthetic, and organic sensibility.

At the heart of it all, Melia’s mission remains the same - to create products that elevate well-being, celebrate natural beauty, and empower people to feel their best, inside and out.