For founder Melia Yust, wellness and natural medicine have always been a way of life. Raised in a household steeped in European herbology, she learned early that the most powerful forms of healing begin with nature itself. As a child, she was introduced to Ayurvedic cooking by a family friend, an Indian monk who taught her to blend herbs and spices for healing and nourishment. Those early lessons became the foundation of a lifelong devotion to plants and food as medicine.

Years later, after the birth of her daughter, Melia developed severe postpartum hives, a condition modern medicine could not resolve. Drawing upon her deep knowledge in Ayurveda and European herbalism, she rediscovered an ancient formula used for thousands of years to reduce inflammation in the skin. Within days her skin began to heal, within a week, it was clear.

That transformation became the genesis of Krādil, a daily ritual for skin and vitality, rooted in heritage, science, and nature. Built on the foundational principles and wisdom of our ancestors, those who turned to nature and ancient sciences to support and restore the skin. We believe that beauty is both an elemental need and an extension of health and wellbeing.

At Krādil, we believe everything begins with integrity, in ingredients, in intention, and in the way each product is made. Every botanical is meticulously researched, ethically sourced, and third-party tested for purity and potency. Founder Melia Yust works tirelessly to partner with growers, harvesters, and laboratories that uphold sustainability, transparency, and uncompromising quality.

Each formulation reflects a harmony between heritage European herbology and Ayurvedic tradition, uniting centuries of plant wisdom with modern nutritional science. The result is a product that nourishes deeply and holistically, honoring the quiet power of daily ritual to restore balance in the body.*

Melia Yust is a designer, wellness innovator, and mother whose journey into holistic health and plant-based healing spans decades. Based in Montecito, California, she has been a lifelong student of herbal medicine, nutrition, and Ayurvedic practice, blending ancient wisdom with modern science to create a more conscious form of beauty and well-being.

Her passion for natural healing and skin health is deeply personal, born from her own experience with autoimmune challenges and the limitations of conventional solutions. Frustrated by the supplement industry’s lack of integrity and intelligent formulation, Melia dedicated years to researching and refining a product that could truly nourish from within. That pursuit led to the creation of Krādil, a daily elixir designed to gently restore balance, enhance vitality, and support radiant, resilient skin.*

Beyond Krādil, Melia is the founder and lead designer of MONTACH, a collection of fine jewelry and luxury goods rooted in sustainability, craftsmanship, and timeless elegance. With a background in fashion, merchandising, floral design, and visual styling, including tenures at Gucci and Loro Piana, her aesthetic has long been defined by clean silhouettes, avant-garde restraint, and organic sensibility.

At the heart of all she creates, Melia’s mission remains constant: to design products that elevate well-being, celebrate natural beauty, and empower others to feel their best, inside and out.