Krādil exists to change the wellness conversation. No hacks. No celebrity sugar water. No formulas padded with synthetics and trace actives. We back the body’s own intelligence, supporting repair, balance, and restoration; by returning to what actually works: heritage botanicals, high concentrations of traditionally used superfoods, and rigorous sourcing.

The idea didn’t come from a boardroom; it came from life. After the birth of her daughter, founder Melia Yust developed relentless postpartum hives. Modern treatments failed to help. She turned to what she knew: the heritage European herbology she grew up around and the Ayurvedic principles she studied as an adult while managing autoimmune challenges. An ancient formula resurfaced. Within days, her skin began to calm; within a week, it was clear. That was the spark that became Krādil.

Every ingredient is there for a reason, deeply researched, ethically sourced, and third-party tested for purity and potency. Each botanical was chosen for how it works in synergy with the others, creating bioavailable nutrition that’s more than the sum of its parts. “We’re not here to sell miracles,” says Yust. “We’re here to remind the body of what it already knows, how to repair, restore, and glow when given the right support.”

Krādil begins with one hero formula and a clear aim: to restore trust, raise the bar, and prove that gentle can be powerful. “At its core,” Yust says, “Krādil is a return to the inherent intelligence of nature and the body's own power."

Melia Yust is a designer, wellness innovator, and founder of two sister brands, Montach and Krādil - that explore the intersection of beauty, form, and vitality. Based in Montecito, California, she has spent decades translating the intelligence of nature into modern design and daily ritual.

Her devotion to natural medicine and nutrition began early. Raised around traditional European herbology and generational kitchen apothecaries, she learned from a young age that plants could restore balance, beauty, and strength. In childhood a family friend, an Indian monk, introduced her to the principles of Ayurvedic cooking and healing; teaching her how to blend herbs and spices to nourish the body and restore health.

A lifelong student of herbal and Ayurvedic medicine, Melia has applied these principles to manage the effects of a chronic autoimmune condition and to guide her approach to holistic wellness. Her work, whether in design or formulation, is driven by the belief that simplicity, purity, and radical integrity are the truest forms of luxury.

Before founding Krādil, Melia began mindfully establishing Montach, a fine jewelry and accessories line rooted in sustainable craftsmanship and timeless elegance. With a diverse professional background, that includes roles at Gucci and Loro Piana, her aesthetic merges European refinement with organic restraint.

Across both brands, her philosophy remains constant: that beauty is not manufactured but remembered, an act of returning to balance, intelligence, and the natural rhythm of nature that sustains us all.

KRĀDIL™ Launches: Beauty & Vitality in a Box

Montecito, California — Autumn 2025

Krādil™ introduces a new kind of ingestible skincare, one rooted in heritage herbology, Ayurvedic intelligence, and modern nutritional science. Conceived by designer and wellness innovator Melia Yust, the brand’s debut formula is a rose lemonade superfood blend that easily mixes into water. It is poised to become a daily ritual that nourishes the skin, supports digestion, and restores vitality from within. Boxes provide 20 individual stickpack servings, the ideal dose for 1 month.

Unlike traditional supplements built on synthetic isolates or mystery blends, Krādil relies on whole botanicals and bioavailable nutrition. Each of its eight active ingredients—amla, pomegranate, turmeric, wild blueberry, red raspberry, whole lemon, papaya, and rose—was chosen for how it works together, creating a synergistic formula that’s greater than the sum of its parts. Supporting radiant skin, balanced digestion, and deep cellular nourishment in one elegant, effortless step.

“I’ve always believed that gentle can be powerful,” says Yust. “Krādil isn’t about hacks or quick fixes, it’s about reminding the body of what it already knows: how to repair, restore, and glow when given the right support.”

The idea was born from Yust’s own story. After the birth of her daughter, she developed relentless postpartum hives that conventional medicine couldn’t resolve. Turning to her roots in European herbology and the Ayurvedic practices she’d harnessed for years to manage autoimmune challenges, she rediscovered an ancient formula traditionally used to calm inflammation and support the skin. That experience evolved into Krādil: a daily ingestible designed with integrity, elegance, and results.

Every element of the brand reflects Yust’s lifelong devotion to natural medicine and design. Raised within a lineage of European kitchen apothecaries and early lessons in Ayurvedic healing from a family friend, an Indian monk, Melia’s childhood was steeped in the belief that food and plants were medicine, that beauty and wellness begin with what we consumed everyday. She built Krādil as a bridge between heritage wisdom and modern ritual. The powder itself is vegan, gluten-free, 100 percent organic, and third-party tested for purity and potency.

“Integrity isn’t a buzzword to me it’s the foundation,” she says. “From sourcing to formulation, every decision was made to honor nature’s intelligence and the body’s own ability to thrive.”

Krādil will launched online at kradil.com in Spring 2025.